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Chippies AI
Pay-Per-Lead

Stop paying for ads that don't convert. Only pay for qualified leads.

We generate renovation leads in your area and deliver them in real time. You only pay for the ones that match the criteria we agree on together. No retainers, no lock-in, no wasted ad spend.

Pay-per-lead illustration
Real-time

Delivery to your inbox

100%

Bad leads replaced

$0

Retainer or setup fee

Aus-wide

Coverage across Australia

How It Works

Four steps. No surprises.

01

We agree on the criteria

Location, project type, budget range, timeline. We lock in exactly what counts as a qualified lead before we start.

02

We generate the leads

Our campaigns target homeowners actively looking for renovation quotes in your area. No generic traffic, no guesswork.

03

You get them in real time

Leads arrive within seconds of submission, straight to your inbox, CRM, or phone. Call while intent is hot.

04

You only pay for valid leads

If a lead doesn't match the criteria we agreed on, we replace it. No disputes, no friction, no arguing about what counts.

What Counts as a Qualified Lead

You see the criteria. We hit it or we replace it.

A lead only counts as valid when every box is ticked. These are the defaults. We tighten or loosen them together based on what you're trying to close.

Location verified

Inside your service area, confirmed at capture.

Project type matches

Bathroom, kitchen, full home, whatever you specified.

Budget in range

The homeowner has acknowledged a realistic budget bracket.

Timeline within window

Ready to quote within the timeframe you care about.

Real contact details

Phone and email verified. No bots, no typos, no dead ends.

Genuine intent

Homeowner actively seeking quotes, not idle research.

What This Looks Like in Practice

A bathroom renovator in Sydney, doing eight quotes a week.

Your numbers will be different. These are directional, based on what we see with home improvement businesses at this stage.

8

Qualified leads per week

20%

Typical close rate

$20k

Average bathroom job

~$130k

Monthly revenue impact

Lead cost varies by market and tightness of criteria. In renovation, typical PPL spend works out to a small percentage of the job revenue when leads convert at the rates above.

FAQ

Common questions.

Simple. If it doesn't match the criteria we agreed on, we replace it. There's a clear definition of a qualified lead up front, so there's nothing to argue about.

Within seconds of submission. They land straight in your inbox, CRM, or phone, depending on how you want to receive them.

No. You buy leads in volumes that match your capacity. Scale up when you want more, pause when you need to catch up, no lock-in either way.

Per lead, priced by industry and criteria. Tight criteria cost more per lead but close at higher rates. Looser criteria are cheaper but need more volume to hit the same revenue. We quote you once we understand your target.

Yes. You set a weekly cap so you never get more leads than you can quote. Scale up when your team has capacity.

We've built lead programs in other service industries too. Home improvement is our focus right now, but book a call and we'll tell you honestly whether we can help or not.

Next Step

Voice AI Agents

Getting the lead is one thing. Responding in seconds, qualifying fast, and chasing every quote to a definitive answer is where revenue gets made. See how our voice agents do that for you.

Prefer the Traditional Agency Model?

Digital Marketing

If you'd rather own the channels and build long-term demand, our digital marketing team covers the full stack. Website, SEO, paid media, lifecycle, analytics, all from one team.

Want a quote on what leads cost in your area?

Book a 15-minute call. We'll talk through your target customer, your capacity, and what a sample week of leads looks like at your scale.

Free. No pressure. If we're not the right fit, we'll tell you.